Italian clubs win less in Europe because recent Champions League winners have about double the turnover of major Italian clubs. Real Madrid’s turnover is cited at 1.2 billion, while Italian clubs doing better are described as having 400–450 million plus capital gains. Winning previously is attributed to having the best players, with the last Ballon d’Or winner playing in Italy identified as Kaka in 2007. Selling rights abroad is described as difficult for multiple reasons, including language reach. New stadiums are presented as necessary to increase revenues, improve TV rights appeal, and attract foreign interest. Italian football is also characterized as having shifted from a league of arrivals to a league of transition.
"“Those who have won the Champions League in recent years all have double the turnover of the big Italian clubs. Real Madrid has a turnover of 1.2 billion, while the Italian clubs that do better have 400-450 million with capital gains.”"
"“Why did we win before and not anymore? Because we had the best players. The last to win the Ballon d'Or playing in Italy was Kaka in 2007. It's difficult to sell the rights abroad for various reasons.”"
"“England has no problem because they speak English. La Liga is sold in Spanish-speaking countries, while Italian is spoken in the Canton of Ticino and that's it.”"
"“To increase revenues, you need stadiums first and foremost. A beautiful facility also helps sell TV rights, because with ugly and half-empty stadiums, foreigners aren't interested. Once upon a time, we were a league of arrivals, now we're a league of transition.”"
Read at SempreMilan
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