"Back on January 22 2016, we published our first article on SempreMilan.com. It was the comments from a pre-match press conference that Sinisa Mihajlovic did before a game against Empoli, and to this day we still cover every presser that takes place. From those humble beginnings, something big came over the next decade. You can read more about how SempreMilan came to be in the origin story series we did on Substack,"
"Milan would frustratingly draw the first game since the site's creation 2-2 against Empoli at the Stadio Carlo Castellani having led twice, a sign of the rollercoaster that was to come on and off the field. From that piece came layers and layers of editorial standards that we have imposed both internally and externally (with SEO guidance) to create what we hope is a high floor when it comes to Milan coverage."
SempreMilan launched on January 22, 2016 with coverage of Sinisa Mihajlovic's pre-match press conference before Empoli. Coverage expanded across the decade to include podcasts, an origin story series on Substack, and regular thanks to the community. Early milestones included a 2-2 draw at Empoli and a derby win at San Siro. Editorial standards and SEO guidance were developed to maintain consistent Milan coverage. The site began podcasting in June 2016 despite poor early audio and chemistry, and the team continues to curate notable moments and high points from the first ten years.
Read at SempreMilan
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