"NBA Europe presents itself as a project still fluid in its details but already crystal clear in its ambition: to reshape European basketball, transforming it into a global industry, made up of franchises, billion-dollar media rights, and next-generation arenas."
"The starting point is simple: the NBA isn't considering an extension of its model, but rather a transformation of European basketball."
"A system of franchises - new or hybrid - will be used with entry fees expected to range between €500m and €1bn."
"For RedBird, the move is almost a natural fit. The fund has built its identity on the intersection of sport, media and live experience, and NBA Europe represents exactly that."
NBA Europe is advancing with ambitions to reshape European basketball into a global industry featuring franchises and billion-dollar media rights. Key players like Oaktree, RedBird, and Olimpia Milano are involved, expanding their focus beyond football. A critical deadline for non-binding offers is March 31st, with entry fees for franchises expected between €500m and €1bn. The initiative emphasizes a long-term vision centered on global entertainment rather than traditional sports, with RedBird's identity aligning with this transformation.
Read at SempreMilan
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