"There are always ways to increase revenue, and it seems that AC Milan could be invited to a new project off the field and on the court. A lot has been said about the Americanisation of Milan and football generally in the past few years, and it could continue in the years to come. It has already been mentioned briefly, and given Gerry Cardinale's knowledge of American sport, it seems that there could be other avenues worth exploring."
"So, the news about the Rossoneri potentially being involved with a new NBA project is not a shock. As Luca Bianchin writes on X, the NBA Deputy Commissioner spoke about a European NBA idea, with the help of several football clubs. The Diavolo were mentioned, as were Real Madrid, Barcelona, Manchester City and PSG, and it could be another way to boost the club's brand further in an environment where Cardinale will have expertise and contacts."
AC Milan could participate in a proposed European NBA project that would involve several top football clubs. The initiative would leverage U.S. basketball popularity and potentially launch in 2027, though no agreements exist yet. Gerry Cardinale's background in American sport could provide expertise and contacts to support the venture. Clubs mentioned include Real Madrid, Barcelona, Manchester City and PSG alongside AC Milan. Participation could provide off-field and on-court revenue streams, expand the club's brand in the United States, and grow the supporter base. The project remains speculative while stakeholders consider commercial and logistical implications.
Read at SempreMilan
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