"It will be almost like a Champions League of basketball in Europe. Brands like Real Madrid, Barcelona, Manchester City, PSG and AC Milan will be playing basketball. It's quite interesting," he said."
"It will be premium live sports content that is globally relevant. It will be relevant in Asia, the United States and North America because some of the brands we're talking about have huge followings around the world.""
An NBA-branded European league is planned with 10–12 permanent franchises across France, Germany, Italy, Spain, Turkey and Greece, plus four additional spots awarded by sporting merit. A salary cap will be imposed to maintain competitive balance and long-term financial stability. First franchise bids are targeted as early as the first quarter of 2026 with play envisioned to start in fall 2027. Franchise prices are estimated between $500 million and $1 billion, with requirements to invest in high-profile infrastructure. A preseason cup will bring NBA teams to Europe to face major club brands, with potential full integration of prominent football clubs over five to ten years.
Read at SempreMilan
Unable to calculate read time
Collection
[
|
...
]