#zero-click

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Marketing
fromMarTech
3 hours ago

Why content-driven branding is the real fix for zero-click traffic loss | MarTech

Stronger, consistent brand marketing across all touchpoints is the most effective cure for traffic loss and zero-click impacts on demand.
#ai-search
fromDigiday
4 weeks ago
Marketing tech

Ranking is out, visibility is in as publishers chip away at AI search optimization

fromAdExchanger
1 month ago
Social media marketing

Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey | AdExchanger

fromDigiday
4 weeks ago
Marketing tech

Ranking is out, visibility is in as publishers chip away at AI search optimization

fromAdExchanger
1 month ago
Social media marketing

Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey | AdExchanger

fromExchangewire
1 month ago

Performics' Rob Georgeson on AI Rewriting the Rules, Publishers' Dwindling Traffic, and Diversification

For the better part of two decades, the digital marketing ecosystem has operated on a simple, unspoken contract: content creators make the web interesting, and search engines send them traffic. In exchange, publishers run ads, brands get reach, and users are rewarded with access to "free" content. This intricate dance, orchestrated by Google and Meta's algorithms and monetised through clicks and impressions, has defined countless marketing playbooks. But the mood music is changing faster than ever.
Marketing tech
Information security
fromThe Hacker News
2 months ago

ShadowLeak Zero-Click Flaw Leaks Gmail Data via OpenAI ChatGPT Deep Research Agent

A zero-click HTML prompt-injection (ShadowLeak) in ChatGPT Deep Research allowed exfiltration of Gmail inbox data via a single crafted email without user interaction.
Information security
fromComputerWeekly.com
3 months ago

Apple iOS update fixes new iPhone zero-day flaw | Computer Weekly

A zero-day in Apple's ImageIO enables zero-click image-based memory-corruption exploits; iOS/iPadOS 18.6.2 adds improved bounds checking to mitigate active exploitation.
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