Know Your Mobile1 month agoMobile UXPublishing Industry Reacts To Google AI Overviews (SGE)Google AI Overviews represents a significant change in search functionality with potential legal implications. [ more ]
Digiday1 month agoMarketingMarketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spendMarketers need to diversify their expertise beyond Google to platforms like TikTok, Reddit, and Snapchat for future search success. [ more ]
www.thisislocallondon.co.uk4 months agoMarketingLOCALiQ UK crowned Europe's Rising Star of the Year at Microsoft Partner AwardsLOCALiQ UK named Europe's Rising Star of the Year at Microsoft Partner Awards LOCALiQ UK helps SMEs in the UK with digital marketing solutions including SEO and paid search [ more ]
The Drum5 months agoMarketingHow brands are betting on creator commerce in 2024Marketing decision makers plan to invest more in creator marketing and connected TV in 2024. Creators are seen as more trusted than ads or celebrities by marketing decision makers. [ more ]
www.fastcompany.com5 months agoBusiness intelligenceBNPL shopping explodes as mobile holiday sales overtake desktop for the first timeOnline sales reached a record high of $222.1 billion during the holiday season, with 51.1% of transactions made via smartphones. Buy Now, Pay Later (BNPL) saw significant growth, with $16.6 billion worth of online transactions during the holiday period. [ more ]
MarTech5 months agoMarketing tech$221 billion adds up to a record online holiday season | MarTechOnline sales during the holiday season reached a record-breaking $220.1 billion, up 5% from the previous year. Mobile shopping accounted for over 50% of sales, surpassing desktop for the first time. [ more ]
www.fastcompany.com5 months agoBusiness intelligenceBNPL shopping explodes as mobile holiday sales overtake desktop for the first timeOnline sales reached a record high of $222.1 billion during the holiday season, with 51.1% of transactions made via smartphones. Buy Now, Pay Later (BNPL) saw significant growth, with $16.6 billion worth of online transactions during the holiday period. [ more ]
MarTech5 months agoMarketing tech$221 billion adds up to a record online holiday season | MarTechOnline sales during the holiday season reached a record-breaking $220.1 billion, up 5% from the previous year. Mobile shopping accounted for over 50% of sales, surpassing desktop for the first time. [ more ]
The Drum6 months agoMarketingSpesavers on how paid search showed the way to better salesSpecsavers used paid search to differentiate and gain a competitive advantage in the eye care industry. They focused on driving incremental eye test volumes and prioritized advertising investment based on first-party appointment data. [ more ]
Moz2 weeks agoMarketingThe Ultimate SEO and PPC Integration Playbook - Whiteboard FridayIntegrate SEO and paid search for unified brand messaging, avoiding unnecessary spending, and achieving sustainable long-term growth. [ more ]