PCWorld5 days agoPrivacy technologiesYouTube is acting weird for Adblock usersAd blockers face challenges on YouTube, leading to user inconvenience. [ more ]
AdExchanger2 weeks agoMarketing techLife, Or Something Like It; Buyers Bet On Upfront Week | AdExchangerLife360 is expanding its revenue streams by venturing into advertising data sales, targeting growth in the US market. [ more ]
gizmodo.com1 month agoMarketingGoogle Wants to Show You More YouTube Ads When You Pause VideosPause Ads on YouTube are unskippable advertisements that play when a video is paused, driving strong Brand Lift results and premium pricing from advertisers. [ more ]
jeffbullas.com2 months agoOnline marketingMastering YouTube Ads: A Comprehensive Guide for Marketers - jeffbullas.comYouTube is a significant marketing platform with over 2.5 billion monthly users. Targeted YouTube ads can be more relevant than TV or streaming app ads. [ more ]
Mobile World Live4 months agoArtificial intelligenceAlphabet ploughs ahead on AIAlphabet's revenue in Q4 2023 increased by 13% to $86.3 billion Net income for the quarter was $20.6 billion, up from $13.6 billion [ more ]