#viral-promotion

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National Football League
fromESPN.com
1 week ago

'Is it a real functional toaster?': Behind the scramble to engineer the Pop-Tarts Bowl trophy

The Pop-Tarts Bowl used playful, viral branding—centered on a toaster-themed trophy and whimsical game elements—to drive massive fan engagement and a large Pop-Tarts sales spike.
Food & drink
fromBusiness Insider
3 weeks ago

The Grinch is surprisingly more popular than ever. Here's how that happened.

McDonald's Grinch Meal and related Grinch merchandise are selling out nationwide amid strong demand and heightened seasonal Grinch interest.
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