#videoamp

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#comscore
fromVariety
1 day ago
Media industry

Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

fromVariety
1 day ago
Media industry

Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

more#comscore
fromAmazon Web Services
4 weeks ago

How VideoAmp uses Amazon Bedrock to power their media analytics interface | Amazon Web Services

The collaboration between VideoAmp and AWS GenAIIC resulted in a prototype chatbot that utilizes natural language processing to analyze media analytics data efficiently.
Artificial intelligence
#nielsen
Marketing tech
fromAdExchanger
9 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Marketing tech
fromAdExchanger
9 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
more#nielsen
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