El proveedor de soluciones SaaS outstream AdPlayer.Pro informa los resultados del cuarto trimestre de 2023
El cuarto trimestre de 2023 fue el trimestre más destacado para AdPlayer.Pro, impulsado por una temporada navideña gratificante.
AdPlayer.Pro introdujo mejoras en su plataforma publicitaria de video en el cuarto trimestre de 2023, permitiendo a los clientes personalizar el posicionamiento y la visualización de anuncios Sticky. [ more ]
El proveedor de soluciones SaaS outstream AdPlayer.Pro informa los resultados del cuarto trimestre de 2023
El cuarto trimestre de 2023 fue el trimestre más destacado para AdPlayer.Pro, impulsado por una temporada navideña gratificante.
AdPlayer.Pro introdujo mejoras en su plataforma publicitaria de video en el cuarto trimestre de 2023, permitiendo a los clientes personalizar el posicionamiento y la visualización de anuncios Sticky. [ more ]
Internet advertising up 7.3%, reaching record high in U.S. | MarTech
U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]
Internet advertising up 7.3%, reaching record high in U.S. | MarTech
U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]
Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team
Amazon is actively hiring ad executives from traditional TV networks to boost its video advertising business.
Krishan Bhatia from NBCUniversal is joining Amazon as vice president of global video advertising to lead the monetization of Amazon's video operations. [ more ]
Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team
Amazon is actively hiring ad executives from traditional TV networks to boost its video advertising business.
Krishan Bhatia from NBCUniversal is joining Amazon as vice president of global video advertising to lead the monetization of Amazon's video operations. [ more ]
FreeWheel Council, VAB Push Checklist For Buying 'Premium' Video
TV networks and traditional video programmers are trying to define what constitutes "premium" video in order to compete with user-generated content on YouTube.
The FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) have released a checklist for buying premium video based on research by Comcast.
The checklist includes factors such as quality environment, brand safety, and transparency and legitimacy for advertisers to consider when buying premium video. [ more ]