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Social Media Today
5 months ago
Privacy technologies

Google Implements First Stage in the Removal of Tracking Cookies

Google will begin testing Tracking Protection on Chrome starting January 4, limiting cross-site tracking by restricting third-party cookies.
The goal is to phase out all cookie tracking by the second half of 2024, pending resolution of competition concerns from the UK's CMA. [ more ]
Mail Online
5 months ago
Privacy technologies

Google turns off cookies for MILLIONS - how to tell if you're affected

Google has started implementing a feature called 'Tracking Protection' on Chrome to limit sites from using third-party cookies to track users.
The change will take place automatically for randomly selected Chrome users, but they have the option to toggle on third-party cookies if they want. [ more ]
#third-party-cooki
MarTech
5 months ago
Privacy technologies

Google has started phasing out third-party cookies | MarTech

Google is phasing out third-party cookies through a new feature called Tracking Protection.
The rollout of Tracking Protection has begun and will be completed by the latter half of 2024. [ more ]
Adweek
5 months ago
Privacy technologies

Google Chrome's Cookie Phase-Out: What You Need to Know

Google is releasing a new browser feature called Tracking Protection that will cut off a site's access to third-party cookies.
The rollout of Tracking Protection will happen gradually in the second half of the year. [ more ]
MarTech
5 months ago
Privacy technologies

Google has started phasing out third-party cookies | MarTech

Google is phasing out third-party cookies through a new feature called Tracking Protection.
The rollout of Tracking Protection has begun and will be completed by the latter half of 2024. [ more ]
Adweek
5 months ago
Privacy technologies

Google Chrome's Cookie Phase-Out: What You Need to Know

Google is releasing a new browser feature called Tracking Protection that will cut off a site's access to third-party cookies.
The rollout of Tracking Protection will happen gradually in the second half of the year. [ more ]
morethird-party-cooki
Digiday
5 months ago
Marketing tech

Nine questions to consider as Google starts its move away from third-party cookies

Google begins trial of its Tracking Protection feature, which aims to limit website access to third-party cookies by default.
Google plans to remove third-party cookies from Chrome by the end of 2023, with a pause in the crackdown for regulators to assess Google's alternatives. [ more ]
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