"It [this moment] makes it real," said Loch Rose, chief analytics officer at Epsilon. "We can start to look at that one percent [of third-party cookieless] traffic to test out what the reach is for the people using those browsers. It changes the dynamic of those conversations."
"Hang on, that sounds uncharacteristically straightforward. Is that timeline likely to change? Yes, there could be another delay."
[
add
]
[
|
|
...
]