#technology-in-marketing

[ follow ]
The Drum
2 days ago
Media industry

Exclusive: Media Matters Worldwide rebrands to stop confusion amid X-Media Matters lawsuit

A media buying agency, Media Matters Worldwide, is rebranding to Ars X Machina to avoid confusion with the media watchdog Media Matters for America. [ more ]
The Drum
3 weeks ago
Marketing

What skills are needed to be a 'future-fit' client-side marketer?

Marketers need to focus on mastering technology and data skills to navigate future challenges and effectively drive innovation. [ more ]
MarTech
1 month ago
Deliverability

Mastering email campaign execution | MarTech

Email campaign execution is crucial for achieving outstanding results.
Understanding technology and future trends is essential in email marketing.
Real-world success stories can illustrate effective email strategies. [ more ]
Tearsheet
1 month ago
Marketing

How Malka Media & MoneyLion Create Dynamic Financial Content

Malka Media aims to revolutionize financial content marketing by integrating storytelling and technology into a dynamic ecosystem.
The leadership team emphasizes quality content as a pivotal strategy to retain audience engagement. [ more ]
Forbes
1 month ago
Marketing

How To Start Marketing A Small Business

Small business owners lack confidence in their marketing strategies' effectiveness. [ more ]
#b2b-marketing
Thedrum
1 month ago
Marketing

The Marketing Practice appoints Christie Johansen-Pinney as client director

B2B agency specializing in data, technology, and creativity for integrated marketing strategies. [ more ]
MarTech
5 months ago
Marketing

The effectiveness crisis in B2B marketing: Why MOps must shift focus now | MarTech

MOps professionals need to prioritize marketing effectiveness over efficiency in B2B marketing.
While technology and automation are important, marketers should not lose focus on core marketing principles and objectives. [ more ]
Thedrum
1 month ago
Marketing

The Marketing Practice appoints Christie Johansen-Pinney as client director

B2B agency specializing in data, technology, and creativity for integrated marketing strategies. [ more ]
MarTech
5 months ago
Marketing

The effectiveness crisis in B2B marketing: Why MOps must shift focus now | MarTech

MOps professionals need to prioritize marketing effectiveness over efficiency in B2B marketing.
While technology and automation are important, marketers should not lose focus on core marketing principles and objectives. [ more ]
moreb2b-marketing
[ Load more ]