#technology-acceptance-model

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fromNature
1 day ago

Exploring the use of double-speed video playback in a fast-paced society through structural equation modeling - Scientific Reports

In a fast-paced society, users habitually use the double-speed function when playing videos. This function enhances the user experience and alleviates time anxiety.
Digital life
fromNature
3 months ago

The impact mechanism of tourism short video content marketing on users' travel behavioral intention - Humanities and Social Sciences Communications

The Technology Acceptance Model (TAM) effectively predicts consumers’ adoption of new technologies like short videos for tourist marketing, though it requires continuous updates.
Social media marketing
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