When Juli comes home after work, her husband doesn't regale her with stories about his photography business the way he once did. Instead he proudly shows her a pill container emptied of the 20 supplements and medications he takes every day. Rather than griping about traffic, he tells her about his walk. When they go out to a favorite Mexican restaurant, he might opt for a side salad instead of tortilla chips with his quesadilla. "He's actually consuming green food, which is new," says Juli, who asked to be identified by only her first name to protect her husband's privacy.
I love creating products that don't just sell, but genuinely change lives, from introducing collagen to the mainstream when I worked at Vital Proteins to now reshaping the fiber space at Supergut. Supergut is a supplement company focused on gut health and metabolic wellness. Our hero ingredient, green banana fiber, supports the gut microbiome. With growing awareness around GLP-1s and gut health, we're aiming to transform the supplement aisle.
Bushaw began experiencing weight loss challenges during perimenopause, despite consistent workouts and a high-protein diet, leading to frustration with her lack of results.
Many bestselling products marketed as wholesome-like beverages, granola bars, flavored yogurts, cereals, and other snacks-are major sources of added sugar. Excessive sugar intake has been linked to accelerated cognitive decline and dementia risk. A recent UK Biobank analysis of over 200,000 people found that higher dietary sugar consumption was associated with a greater incidence of dementia.
Equell Nutrition Limited is revolutionizing equine supplements by focusing on natural, science-backed ingredients tailored for effective horse health and nutrition.