#stakeholder-trust

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#reputational-capital #brand-longevity #customer-retention #brand-reputation #crisis-management
Marketing
fromForbes
1 day ago

Words Of Wisdom For Young Companies From A 90-Year-Old Brand

Most company market value derives from reputational capital; investing in stakeholder trust from day one builds enduring brands and long-term financial resilience.
fromForbes
3 months ago

How To Build Positive PR Before You Need It: 20 Expert Insights

Consistent, clearly communicated values are among a company's strongest defenses in a crisis. But values can't just live in a motto. They need to show up in leadership behavior, brand voice and what the company spotlights far in advance of a crisis scenario.
Public health
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