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fromThe Drum
2 days ago

Can anyone articulate the value of their martech stack?

Take the size of the market: there are now 15,000 active, credible martech vendors, according to McKinsey. These providers were collectively worth $131bn in 2023 - a number that McKinsey projects to reach $215bn by 2027.
Marketing tech
Marketing tech
fromBusiness Insider
2 days ago

The $160 billion martech industry can't answer a simple question: How does it make its customers money?

Companies widely invest in martech but cannot reliably measure its ROI due to bloated, siloed stacks and poor measurement practices.
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