#sports-sponsorships

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The Drum
4 months ago
Marketing

How Corona Looong Weekend got India enjoying days away from work

Corona India won The Drum Awards for Marketing APAC's Gold in Creative by navigating challenges in the Indian alcohol market with a tight budget and category-deviant positioning. [ more ]
AdExchanger
4 months ago
Marketing

Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans | AdExchanger

Digital-native brands are shifting from social media to sports sponsorships to expand their US customer base. [ more ]
Digiday
6 months ago
Marketing

Media Buying Briefing: Why sports investment is a lot more complex than it used to be

The Super Bowl and sports events like March Madness are attracting record-breaking ratings due to the influence of star figures like Taylor Swift and Lionel Messi.
Fashion, music, and pop culture are now integral to sports, creating a complex marketplace for sports media buyers to align brands with teams, leagues, and athletes. [ more ]
Forbes
6 months ago
Marketing

Council Post: 13 Nontraditional Channels For Building Your Company's Brand

Utilize nontraditional channels like sports sponsorships, cross-promotions, and employee advocacy for brand-building. [ more ]
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