"Highlights include: Sports Sponsorships: Official tire partner of the New York Rangers, Anaheim Ducks, and global partner of Manchester City. Additional sponsorships across MLB teams with LED signage and hospitality activations. Motorsports: Collaboration with pro racer Chris Vanden Elen, showcasing Nexen's tire durability and performance in extreme off-road conditions. Digital Expansion: Redesigned website with dealer portal access, new YouTube advertising campaigns, and enhanced dealer support via a Dealer Finder page."
"Nexen Network: Over 1,300 locations featuring branded content and customizable dealer video programming in waiting areas. Dealer Support: New Next Level Kits providing marketing tools and product launch materials automatically to new and existing partners. SEMA 2024: Nexen returns with a massive 30240 ft outdoor booth featuring a rock wall, motorsport vehicles, racing simulators, and a live broadcast stage (Nexen Live), combining motorsports, interviews, and entertainment to maximize visibility."
Nexen Tire is executing a 2024–2026 marketing strategy that builds brand awareness through sports partnerships, motorsports, digital expansion, and major event activations. Sports sponsorships include official tire partnerships with the New York Rangers and Anaheim Ducks, a global partnership with Manchester City, and LED signage and hospitality activations across MLB teams. Motorsports work features collaboration with pro racer Chris Vanden Elen to demonstrate tire durability in extreme off-road conditions. Digital initiatives include a redesigned website with dealer portal, YouTube advertising campaigns, and a Dealer Finder page. Dealer support comprises over 1,300 Nexen Network locations, Next Level Kits, and a large SEMA 2024 activation.
Read at blackpressusa.com
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