#sports-data

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#mergers--acquisitions #digital-media #user-engagement #first-party-data #advertising #audience-insights
Business
fromReadWrite
16 hours ago

Genius Sports CEO addresses Legend deal investor criticism

Genius Sports acquired Legend for $1.2 billion to gain a technology-driven participation layer that connects official sports data to user engagement and transactions.
Marketing tech
fromDigiday
1 week ago

WPP Media beefs up its sports insights prowess with new partnership with Genius Sports

WPP Media will integrate Genius Sports' FanGraph first-party data to build a Brand Sports Momentum Score guiding advertisers to effective, non-tentpole sports audiences.
fromLondon Business News | Londonlovesbusiness.com
5 months ago

How data is changing the business of sports and fan engagement - London Business News | Londonlovesbusiness.com

Cheering at the stadiums and buying replica jerseys shifted to new ways to consume sports. Live matches on the Sportsbet betting platform, social media, fantasy leagues, highlights, and apps are capturing the attention of today's fans. Teams and brands understand that to keep fans engaged, they need to meet them wherever they are. This triggered an entirely new approach based on data about fans' behaviours, which proved to be just as valuable as the sports themselves.
Data science
EU data protection
fromComputerWeekly.com
10 months ago

Footballers object to processing of performance data | Computer Weekly

Football players are asserting their rights under GDPR to stop firms from processing their personal performance and health data due to ethical concerns.
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