"Some people think we bought a simple affiliate business. Our view is different. We bought a participation layer built on two decades of technological investment that sits between official data infrastructure and the moment of transaction. So, let's be clear about what we have bought and why."
"Locke stressed that the company wasn't simply adding a media brand to its portfolio. He described Legend instead as a technology-driven platform built around deep user engagement and behavioral insights tied to sports and online gaming audiences. Its network, which includes Covers.com, Casino.org and Casino Guru, generated 320 million visits from 118 million unique users in 2025, with many of those users returning frequently."
Genius Sports completed a $1.2 billion acquisition of Legend, a digital sports and gaming media network, after investors pushed back and the stock reacted. The purchase is presented as a long-term strategic shift toward participation and behavioral intelligence rather than a quick affiliate play. Legend’s platforms generated 320 million visits from 118 million unique users in 2025, with high repeat visitation. The asset is positioned as a technology layer sitting between official data infrastructure and the moments when fans choose to engage or transact. Prior investments in official data rights and long-term league partnerships are cited as precedent for eventual payoff.
Read at ReadWrite
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