Marketing
fromForbes
1 day agoThe Streams Are Up, But The Fans Aren't There. What Music Marketing Is Getting Wrong Right Now
Music marketing needs to evoke genuine emotion to create lasting connections with audiences.
"Live music is one of the most powerful ways fans connect with the artists they love-something we've seen firsthand through the livestream performances we've brought to fans worldwide," said Karolina Joynathsing, Director of Business Development, Amazon Music.
"I feel like the first album, it was very hectic, it was a rush. It was like, all of a sudden, overnight craziness. So now that I'm settled in, I feel like I know more about my direction and what I want to do, what I want to say."
Jessie Ware's Superbloom sounds like the sonic embodiment of a city street exploding with magnolia and cherry blooms as the air warms in spring. There's the love-drunk disco pop the singer perfected on her 2020 breakout album, the sumptuous proto-house recalling Paradise Garage, and the floral, cinematic soundscapes of '70s funk.
R&B in the 21st century has been in a constant state of flux, tugged between safe traditionalism and blurry attempts at progression. For the last decade-plus that "progression" has seen R&B music become more indebted to trap records and the moody atmospherics of alternative bands like Radiohead, Coldplay, or My Bloody Valentine.
The only song here that really matters. Written just hours after the murder of Alex Pretti in Minneapolis and released a few days later, Springsteen names names (looking at you, Stephen Miller and Kristi Noem) and speaks bold, specific truth. With a title that recalls his own impactful Streets of Philadelphia, a melody reminiscent of Bob Dylan, and an urgency not felt since Neil Young's Ohio, it may not be groundbreaking musically, but Streets of Minneapolis is exactly what we need right now.
The song reflects on two contrasting visions. In the first verse, he looks back on his childhood growing up female and compares it to living in a dream. Then, after a stirring bridge, he revisits the same reflective structure and ponders his childhood growing up as a boy: "When I was a little boy I wanted to be real/ I wanted to feel all of the things my body wanted me to feel," he sings.