"Spotify's new 'Fitness' hub will feature workouts and playlists from established wellness creators, making it a comprehensive platform for fitness enthusiasts."
"The partnership with Peloton allows Spotify Premium users to access over 1,400 ad-free, on-demand workout classes from renowned instructors without needing specialized equipment."
"Spotify's decision to invest in fitness content was driven by user data, revealing that nearly 70% of its Premium users engage with fitness-related content."
"Participating creators will benefit from Spotify's monetization tools, although specific deal terms with Peloton have not been disclosed."
Spotify is launching a new fitness content category, partnering with wellness creators and Peloton to provide workouts and playlists. Users can access this content through a new 'Fitness' hub in the app. Both free and Premium users will have access to various playlists and instructional videos from popular creators. Premium users can also enjoy over 1,400 ad-free workout classes from Peloton. The content is available in multiple languages and can be downloaded for offline use.
Read at TechCrunch
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