Marketing
fromwww.marketingdive.com
1 week agoKeeping it real: 3 trends redefining creative video marketing today
Simple, authentic cinematic visuals connect with audiences more effectively than complex, noisy advertising.
"Before the creator economy had rules, roadmaps, or ring lights in every bedroom, Brianna Mizura was already building something rare: community. What started as short-form POV storytelling quickly evolved into a universe of characters, emotional arcs, and inside jokes that millions of Gen Z and Gen Alpha fans didn't just watch-they lived inside. Today, with more than 20 million followers across TikTok, YouTube and Instagram, Brianna is one of the internet's original breakout stars-and one of its most enduring."
In a movie you have a couple hours to spend with the characters, in these spots you only have a few seconds to get invested and start rooting for them. So each one needed a perfect micro performance, timed flawlessly with the camera movement, and music doing the right thing at the right moment for it all to work.