Modern Retail
5 months agoMarketing
'We'll invest more and more in social media': SharkNinja CEO Mark Barrocas on going from infomercials to TikTok
SharkNinja has grown its product catalog and marketing channels over the last two decades, with a focus on constant innovation.
The company has embraced social media, particularly TikTok, as a new channel for marketing and reaching new audiences. [ more ]