#sell-side-curation

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#programmatic-advertising #political-ads #ctv #publishers #adelaide-au #index-marketplaces
US politics
fromAdExchanger
18 hours ago

This Election Season, Buyers Can Curate Deals Based On Voter Values | AdExchanger

Sell-side curation lets publishers capture political ad spend by offering value-based voter targeting across premium CTV and digital inventory while maintaining control and brand safety.
Marketing tech
fromExchangewire
1 month ago

Adelaide Joins Index Marketplaces, Bringing Attention-Based Media Quality to Sell-Side Curation

Adelaide's AU metric is now available in Index Marketplaces, enabling sell-side curation and buyers to evaluate and package media quality at scale.
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