"helps reduce duplication in the supply path and supports more stable pricing."
"so we can access the incremental spend while maintaining our governance, our compliance and our brand integrity."
"chasing that short-term spike"
"sustainable yield."
OpenX launched a sell-side curation and targeting solution for political campaigns in partnership with data provider Givsly, enabling value-based voter targeting across premium CTV and digital publishers that accept political ads. Launch partners include Newsweek and CTV platforms Plex and Xumo. The tool uses data signals from more than 500 nonprofits to build audiences around shared values such as women's empowerment and environmental sustainability. Curated deals introduce predictability, reduce supply-path duplication, support more stable pricing, and help publishers avoid chasing short-term spikes while preserving governance, compliance, and brand integrity. AdImpact projects $10.8 billion in political ad spend this year, increasing demand for curated, brand-safe inventory.
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