fromDigiday3 weeks agoE-CommerceHow Mars decides where to spend its retail media dollarsBrands evaluate retail media networks for retailer-specific growth, first-party data quality, and the ability to drive broader awareness and incremental sales.
fromModern Retail3 weeks agoMarketingHow Mars decides where to spend its retail media dollarsBrands prioritize retail media networks that drive retailer-specific growth, supply first-party consumer/category data, and boost top-of-mind awareness to generate incremental sales.
