#referrals

#referrals

Karishma Mandal wanted to land an AI role at a big-name company, so she designed a job search strategy she hoped would help her stand out. Throughout her search, she'd grown confident in the merits of twotactics: being among the first to apply for roles and submitting applications directly through company websites, not job boards. "You have to be early, you have to go through the direct website, and you have to get a referral if you can," said the 29-year-old.

Surely there is magic at play. That lawyer is the ultimate charmer who serendipitously happens to be in the right place at the right time-every time. Whatever the secret, you need to figure it out because referrals drive law firm business. And while referrals may feel like random acts of magic or serendipity that are beyond your control, they are not. They are the outcome of something much more human and down-to-earth: real, authentic relationships that are nurtured through intentionality and planning.

Building a successful real estate business depends on cultivating strong relationships, as a sphere of influence (SOI) is critical for referrals and repeat business.

Not everyone feels comfortable making referrals. It’s important to understand client hesitations, whether they stem from personal discomfort or dissatisfaction with service.