#publisher-revenue-optimization

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#programmatic-advertising #private-marketplaces-pmps #first-party-data #ad-monetization-strategy
Marketing tech
fromDigiday
2 hours ago

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media is expanding PMPs and managed programmatic using first-party data and reduced ad load to deliver measurable outcomes and counter open-market volatility.
Marketing tech
fromExchangewire
3 months ago

Flightradar24 Unlocks Incremental Revenue with Opti Digital Demand Hub

Flightradar24 increased ad revenue and CPMs by adding Opti Digital's Demand Hub bidding layer that preserves site performance and existing ad stack.
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