"Additional demand without stack complexity Through Opti Digital Demand Hub, Flightradar24 introduced a new bidding layer, operating at the impression level based on predicted attention. The solution connects inventory to premium brands and runs alongside existing demand sources. Demand Hub integrates via a standard Prebid Bid Adapter or simple tag, requiring no structural changes to the existing setup. This allowed Flightradar24 to increase bid competition, improve CPMs and fill rates, while preserving its current stack."
"Viewability and performance controls Demand Hub activates only when an ad enters the user's viewport, triggering a carousel-style animation and supporting high viewability while limiting unnecessary ad delivery. Formats are IAB-compliant and delivered within a safe-frame, without expanding over content, ensuring no impact on Core Web Vitals or page performance. Creative rotation enables multiple creatives per impression through a social-like display format, designed to capture user attention while maintaining consistent delivery standards."
Flightradar24 implemented Opti Digital's Demand Hub to increase advertising revenue while maintaining site performance, user experience, and a streamlined ad stack. Demand Hub adds an impression-level bidding layer using predicted attention to introduce incremental competition and connect inventory to premium brands alongside existing demand sources. Integration uses a standard Prebid Bid Adapter or a simple tag, requiring no structural changes. The solution activates only when ads enter the user's viewport, triggers a carousel-style animation, delivers IAB-compliant creatives within a safe-frame, supports creative rotation, and preserves Core Web Vitals while improving CPMs and fill rates.
#publisher-revenue-optimization #programmatic-advertising #viewability--performance #prebid-integration
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]