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#gaming #esports #gaming-industry #xbox #social-media #ai #advertising #robotics #table-tennis #creator-economy #youtube
Marketing tech
fromDigiday
1 day ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Video games
from24/7 Wall St.
22 hours ago

Forget Generic Gaming Plays: 3 ETFs Reveal the Real Digital Entertainment Divide

Digital entertainment, including video games and esports, is a major consumer category with diverse investment opportunities and varying fund performances.
fromKotaku
21 hours ago

Call of Duty Will Soon Take On Battlefield At The Box Office

EA's Battlefield is reportedly attracting Hollywood's attention, with Christopher McQuarrie set to write, direct, and produce the adaptation, and Michael B. Jordan attached as a producer. The project is being pitched to various studios, aiming for a theatrical release.
Independent films
#robotics
Games
fromWIRED
1 day ago

Ace the Ping-Pong Robot Can Whup Your Ass

Ace, a robot developed by Sony AI, aims to become the world champion of table tennis, showcasing advanced AI and robotics.
Games
fromThe Verge
2 days ago

Watch Sony's elite ping-pong robot beat top-ranked players

Sony's Ace robot can compete with and occasionally defeat top-ranked human table tennis players.
Games
fromWIRED
1 day ago

Ace the Ping-Pong Robot Can Whup Your Ass

Ace, a robot developed by Sony AI, aims to become the world champion of table tennis, showcasing advanced AI and robotics.
Games
fromThe Verge
2 days ago

Watch Sony's elite ping-pong robot beat top-ranked players

Sony's Ace robot can compete with and occasionally defeat top-ranked human table tennis players.
more#robotics
Chicago Cubs
fromBleacher Nation
10 hours ago

Where to Watch Vancouver Whitecaps FC vs. Colorado Rapids: TV Channel, Start Time and Live Stream - Bleacher Nation

Rafael Navarro leads Colorado Rapids into a match against Vancouver Whitecaps, who have a strong defensive record this season.
New York Knicks
fromDefector
21 hours ago

Don't Make The Tiny Man Dribble While Everyone Else Stands Still | Defector

Jalen Brunson's playing style leads to isolation and impacts team dynamics during critical game moments.
Media industry
fromDigiday
3 days ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Digital life
fromBusiness Matters
2 days ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
Toronto Maple Leafs
fromwww.cbc.ca
1 day ago

High stakes ahead for PWHL's super Saturday regular-season finale | CBC Sports

The final day of the PWHL regular season features crucial playoff implications for all teams involved.
Social media marketing
fromokmagazine.com
1 day ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
Parenting
fromPsychology Today
15 hours ago

The Dangers of Winning at All Costs for Youth Athletes

Sport for young athletes should prioritize fun over pressure, allowing for competition without compromising enjoyment and personal development.
LA Clippers
fromThe Hockey Writers
2 weeks ago

The LA Kings Fan Experience at Crypto.com Arena - The Hockey Writers Latest News, Analysis & More

Crypto.com Arena, formerly Staples Center, is a premier venue in Los Angeles, hosting major sports teams and entertainment events since 1999.
Women
fromwww.fourfourtwo.com
1 day ago

Women's Super League to launch official fantasy football game

The Women's Super League is launching an official fantasy game to enhance fan engagement and replicate the success of the Premier League's fantasy football.
#nhl
Marketing
fromDigiday
2 days ago

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.
Boston Bruins
fromBlue Seat Blogs
1 day ago

NHL Playoffs Open Thread: Carolina, Colorado looking for big series leads - Blue Seat Blogs

The Flyers lead their series 3-0 against Pittsburgh, while Carolina and Colorado aim for 3-0 leads in their respective series.
Marketing
fromDigiday
2 days ago

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.
Boston Bruins
fromBlue Seat Blogs
1 day ago

NHL Playoffs Open Thread: Carolina, Colorado looking for big series leads - Blue Seat Blogs

The Flyers lead their series 3-0 against Pittsburgh, while Carolina and Colorado aim for 3-0 leads in their respective series.
more#nhl
fromwww.fourfourtwo.com
1 day ago

How to watch Arsenal live streams from anywhere

Arsenal's 38 Premier League games will be broadcast on either Sky Sports or TNT Sports in the UK, with only 3pm kick-offs unavailable due to the 3pm blackout.
Arsenal
#online-gaming
more#online-gaming
Exercise
fromLos Angeles Times
2 days ago

Contributor: Regulate the 'Enhanced Games' as a medical experiment and a marketing stunt

The Enhanced Games promotes performance-enhancing drug use in sports, requiring athletes to enhance their abilities chemically.
fromGamesBeat
2 days ago

Overwolf Ads hires new brand partnership directors to fuel global expansion

GamesBeat Summit is set for May 18-19 in Los Angeles, uniting industry leaders to create opportunities for networking and deal-making in the gaming sector.
Online marketing
#ai
Games
fromMail Online
3 days ago

Man vs Machine: Ping pong robot wins against three elite players

An AI robot named Ace has won matches against elite table tennis players, showcasing advanced capabilities in real-time sports interactions.
Games
fromMail Online
3 days ago

Man vs Machine: Ping pong robot wins against three elite players

An AI robot named Ace has won matches against elite table tennis players, showcasing advanced capabilities in real-time sports interactions.
more#ai
Film
fromGameSpot
3 days ago

Iron Lung Digital Release: Markiplier Gives An Update As Fans Wait

Markiplier's film Iron Lung grossed over $50 million, with plans for digital release and self-distribution to benefit independent creators.
Privacy professionals
fromDigiday
3 days ago

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.
EU data protection
fromBusiness Matters
4 days ago

Inside the UK's Online Gambling Industry: Technology, Regulation, and What Businesses Can Learn

The UK online gambling sector thrives despite strict regulations, using compliance as a competitive advantage.
#esports
more#esports
Gadgets
fromWIRED
4 days ago

I've Tested Gaming Laptops for Over a Decade. This Is What I Think You Should Buy

Gaming laptops have evolved significantly, offering powerful performance and sleek designs, making them viable alternatives to desktop PCs.
fromBenzinga
4 days ago

Reddit Co-Founder Alexis Ohanian Calls Sports The 'Last One Standing' That AI Cannot Replace: 'Folks Are

Ohanian's comments come at a time when AI is increasingly influencing various industries. Earlier this month, Reddit partnered with Nectar Social, granting them access to Reddit's Data API for real-time consumer insights.
Online Community Development
Fundraising
fromESPN.com
5 days ago

CEO: PGA Tour will consider paths to bring back LIV players

PGA Tour is considering pathways for LIV Golf players to return, focusing on improving the tour's overall quality.
Board games
fromBoard Game Quest
5 days ago

Crowdfunding Campaigns of the Week - 4/20/26

A variety of crowdfunding board games are featured, including solo and co-op options, strategic gameplay, and travel-friendly designs.
Social media marketing
fromFast Company
1 day ago

Inside the NFL's strategy to turn the 2026 draft into a social moment you can't escape

The NFL Draft generates immense excitement and engagement, showcasing new talent and drawing significant viewership and social media interaction.
Soccer (FIFA)
fromwww.theguardian.com
1 day ago

Leagues to be allowed one game abroad a season under new Fifa proposals

Fifa proposes limiting domestic leagues to one foreign game per season with strict regulations and stakeholder approval required for international matches.
Video games
fromFuturism
1 day ago

Google Exec Says Your Favorite Video Games Are Secretly Made With AI

AI is widely used in game development, with 90% of developers acknowledging its role in creating popular games.
#creator-economy
fromDigiday
3 days ago
Social media marketing

Vibes over metrics: Why more creators are holding IRL events to own their audience

Marketing
fromForbes
1 day ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Social media marketing
fromDigiday
3 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
more#creator-economy
#youtube
Marketing tech
fromAndroid Authority
2 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Social media marketing
fromTechCrunch
1 week ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Marketing tech
fromAndroid Authority
2 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Social media marketing
fromTechCrunch
1 week ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
more#youtube
Chicago Cubs
fromBleacher Nation
5 days ago

What is a DFS Promo Pick? What to Know About Adding Promos to Entries - Bleacher Nation

Promo picks are specially designated player props with enhanced payouts or adjusted odds to drive engagement on daily fantasy sports platforms.
Media industry
fromAdExchanger
1 day ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
#xbox
Video games
fromGadgets 360
1 day ago

Xbox Chief Asha Sharma Sets New Strategy, Says Will Reevaluate Exclusives

Microsoft Gaming is rebranding to Xbox and reevaluating its approach to exclusivity under CEO Asha Sharma's new strategy.
Video games
fromThe Verge
1 day ago

'We Are Xbox': read the memo defining Microsoft's gaming future

Xbox has evolved to connect over 500 million players but faces challenges in features, pricing, and meeting new player expectations.
Video games
fromKotaku
1 day ago

Microsoft Gaming Is Dead, And Xbox Is Back (Again)

Xbox reverts to its original name, scrapping the Microsoft Gaming branding to strengthen its identity and address recent challenges.
Video games
fromThe Verge
1 day ago

Microsoft brings Xbox back, scraps Microsoft Gaming

Xbox CEO Asha Sharma is rebranding Microsoft Gaming back to Xbox to prioritize the gaming division's identity and correct previous strategic mistakes.
Video games
fromThe Verge
1 day ago

Microsoft's new Xbox chief is 'reevaluating' exclusive games

Xbox is reevaluating its strategy on exclusivity and game releases, focusing on daily active players as a new priority.
Video games
fromGameSpot
1 day ago

"Microsoft Gaming" Is Dead

Microsoft is rebranding its gaming division back to 'Xbox' to better align with its identity and ambitions.
Video games
fromGadgets 360
1 day ago

Xbox Chief Asha Sharma Sets New Strategy, Says Will Reevaluate Exclusives

Microsoft Gaming is rebranding to Xbox and reevaluating its approach to exclusivity under CEO Asha Sharma's new strategy.
Video games
fromThe Verge
1 day ago

'We Are Xbox': read the memo defining Microsoft's gaming future

Xbox has evolved to connect over 500 million players but faces challenges in features, pricing, and meeting new player expectations.
Video games
fromKotaku
1 day ago

Microsoft Gaming Is Dead, And Xbox Is Back (Again)

Xbox reverts to its original name, scrapping the Microsoft Gaming branding to strengthen its identity and address recent challenges.
Video games
fromThe Verge
1 day ago

Microsoft brings Xbox back, scraps Microsoft Gaming

Xbox CEO Asha Sharma is rebranding Microsoft Gaming back to Xbox to prioritize the gaming division's identity and correct previous strategic mistakes.
Video games
fromThe Verge
1 day ago

Microsoft's new Xbox chief is 'reevaluating' exclusive games

Xbox is reevaluating its strategy on exclusivity and game releases, focusing on daily active players as a new priority.
Video games
fromGameSpot
1 day ago

"Microsoft Gaming" Is Dead

Microsoft is rebranding its gaming division back to 'Xbox' to better align with its identity and ambitions.
more#xbox
Social media marketing
fromDigiday
2 days ago

Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

The League launched a LinkedIn campaign targeting professionals to expand its marketing strategy beyond traditional platforms.
Marketing
fromVariety
1 day ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
Marketing tech
fromExchangewire
2 days ago

Overwolf Ads Expands Global Brand Partnerships Team with Senior Hires Across EMEA & US

Overwolf Ads expands its Brand Partnerships team, appointing key leaders to enhance global advertising efforts and drive significant revenue growth.
Soccer (FIFA)
fromESPN.com
3 days ago

If the Premier League did an NFL-style draft, who would each team select?

The Premier League draft mimics the NFL draft, focusing on young talent under 23 to enhance team rosters.
Marketing tech
fromVariety
2 days ago

TBPN, the Tech-Bro Show Now Owned by OpenAI, Is Launching an Emmys FYC Campaign

OpenAI's TBPN is campaigning for an Emmy in the emerging media category with ads across Los Angeles.
Marketing
fromForbes
4 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Media industry
fromDigiday
5 days ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
LA Clippers
fromEngadget
2 weeks ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.
Marketing tech
fromAdExchanger
3 days ago

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
Social media marketing
fromVogue
3 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Media industry
fromAdExchanger
4 days ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Marketing
fromDigiday
5 days ago

The World Cup is set to lift demand for digital out-of-home spending

Advertisers are preparing for the FIFA World Cup with a focus on digital out-of-home marketing and experiential activations.
fromEntrepreneur
4 days ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
fromwww.bbc.com
4 weeks ago

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.
Liverpool FC
fromGamesBeat
1 week ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Media industry
fromObserver
1 week ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
#gaming-industry
Social media marketing
fromThedrum
1 week ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
2 weeks ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Social media marketing
fromThedrum
1 week ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
2 weeks ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
more#gaming-industry
Marketing tech
fromExchangewire
4 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
fromThe Verge
2 days ago

Microsoft teases mysterious Discord and Xbox Game Pass partnership

Microsoft is partnering with Discord again as we continue to make Game Pass more flexible for our players. Some of you might start to see some code in the wild, and we will share more details with you all soon.
Video games
Video games
fromLos Angeles Times
5 days ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.
Video games
fromKotaku
3 days ago

Marathon Was One Of March's Best-Selling Games In The U.S.

MLB The Show 26 topped U.S. sales in March, with Marathon achieving fourth place despite a competitive release month.
Video games
fromwww.theverge.com
4 days ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
Video games
fromEngadget
4 days ago

Ball x Pit's next update adds 11 more balls to the fray on April 27

The upcoming update for Ball x Pit introduces new characters, balls, passive upgrades, and a new building, enhancing gameplay dynamics.
Video games
fromThedrum
1 week ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromKotaku
1 week ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
Chicago Blackhawks
fromFast Company
2 months ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
Video games
fromGamesBeat
3 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
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