""Xbox needs to be our identity," Sharma said, emphasizing the need for a name that reflects the company's ambitions rather than just its structure."
""Players are frustrated. New feature drops on console have been less frequent. Our presence on PC isn't strong enough," Sharma and Booty noted, addressing key issues facing the gaming community."
""At the same time, a new generation of players is coming online with different expectations. They expect more content in familiar places, want to shape the worlds they play in," the memo stated, highlighting the evolving landscape of gaming."
Asha Sharma announced the rebranding of Microsoft's gaming division from 'Microsoft Gaming' back to 'Xbox' during a staff meeting. The change aims to reflect the company's identity and ambition. The memo highlighted frustrations among players regarding infrequent feature updates, weak PC presence, and fragmented core experiences. Developers are seeking improved tools and insights. Additionally, a new generation of players has different expectations, desiring more content and social interaction within games as the industry evolves.
Read at GameSpot
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