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#privacy-first-data

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Thedrum

Marketing

Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads

Anzu is a top in-game advertising solution focusing on player-first experiences, supported by advanced ad tracking technology and partnerships with industry standards.

Anzu enables game developers to monetize their titles effectively through non-disruptive ad placements, offering control and reliable revenue streams. [ more ]

Exchangewire

4 months ago

Online marketing

Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.

Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.

Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions. [ more ]

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#privacy-first-data#privacy-first-data

Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads

Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

#privacy-first-data
#privacy-first-data