"Today, (27th January, 2026) Azerion, a leading European digital advertising platform, announces the integration of Global Data Resources (GDR) into its Hawk DSP, strengthening its audience targeting capabilities with one of the industry's most advanced geo-demographic datasets. This partnership enables Azerion and its Hawk DSP clients to directly access and activate GDR's rich audience taxonomy during campaign creation, providing more accurate, scalable, and privacy-compliant targeting across key European markets."
"GDR provides geo-demographic insights, working with data partners and national statistical offices to build audience segments based on lifestyle, life phases, household characteristics, income, savings, consumer interests, and more. Unlike traditional audience data providers, GDR focuses exclusively on geographical clusters and neighbourhood-level patterns, ensuring: No personal data is collected or used No reliance on cookies or user IDs Compatibility across DSPs, SSPs, social platforms, and omnichannel environments This privacy-first approach aligns with the evolving regulatory landscape and the industry's shift away from individual-level tracking."
"GDR segments target geographic areas rather than individuals, making the integration well-suited for channels such as: digital out-of-home (DOOH); connected TV (CTV); audio; mobile, and display; gaming environments; and cross-platform campaigns, enabling consistent audience activation across devices and formats Additionally, GDR's ID-free activation framework allows marketers to reach the same audience across multiple ecosystems without compromising privacy. The new integration makes GDR segments available within the Hawk DSP in Austria, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, and the United Kingdom."
Azerion integrated Global Data Resources (GDR) into the Hawk DSP, enabling direct access to GDR's audience taxonomy during campaign creation. GDR builds geo-demographic segments using data partners and national statistical offices, focusing on neighbourhood-level patterns such as lifestyle, life phases, household characteristics, income, savings, and consumer interests. GDR collects no personal data and does not rely on cookies or user IDs, supporting ID-free activation that is compatible across DSPs, SSPs, social platforms, and omnichannel environments. The integration supports DOOH, CTV, audio, gaming, mobile, display, and cross-platform campaigns and is available across 13 European markets.
#geo-demographic-targeting #privacy-first-data #programmatic-advertising #cross-channel-activation #european-markets
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