#news-publishers

#news-publishers

The California State Assembly will consider a bill this session that requires digital advertising monopolies like Google and Facebook to pay for content they siphon from local news outlets.The California Journalism Preservation Act (CJPA), AB 886, directs big tech companies to pay publishers a "journalism usage fee" each time they use local news content and sell advertising alongside it.

Ministers have been warned that local journalism will struggle to survive without new support and fresh thinking from the Government.
he Digital, Culture, Media and Sport (DCMS) Committee found that, while some small publishers have adapted to the challenges of declining advertising revenue and the shift to a largely online readership over the last two decades, the position of many papers remains precarious.

This is a series of articles that explores where creators and publishers are today - and where the media as we know it needs to go in the short term.The author will provide solutions and concepts for how to change the status quo at the end of the series.Part 1: Beyond the paywall: Why now is the time to reimagine earning from digital content
Part 2: The attention economy: Why news publishers are losing
Part 3: Subscription fatigue: Why everybody loses (I)
Part 4: Subscription fatigue: Why everybody loses (II)
Part 5: Subscription Nomads: A warning
Part 6: Subscription Cannibalization is here.

Publishers' high hopes for 2022 were brought down to earth about halfway through the year.The first revenue stream that felt the impact of the economic downturn was advertising, but by the end of the year, subscriptions began to slow and some publishers reported dips in consumer revenue streams, like affiliate commerce.

It doesn't matter whether they're for your Kindle or in print - starting this week, Amazon will no longer sell print or digital newspaper and magazine subscriptions.Publishers were alerted to the coming change in December, and subscribers were notified last week.(If you have any of these subscriptions, you can see the timing for how they'll be phased out; you won't lose money.)

It was clear early on in 2022 that we were in for a tough year.Global supply chain pressures, the war in Ukraine and economies severely weakened by the pandemic combined to create what we're calling in the U.K. a "cost-of-living crisis."These pressures are now impacting the public and, as a result, everyone's looking to cut spending where they can.

"The big, scary, existential question is, will social media continue to be a traffic source for a news organization?Or will it become just a storytelling platform or just a marketing platform?"That's the question that one publisher asked in a Digiday piece today about how Twitter is declining as a traffic source for publishers.

Newsrooms across the country have withered while the stories they produce at great cost enrich big technology companies that pay nothing for sharing them on their platforms.Despite bipartisan support, attempts to make those companies share ad dollars with news publishers have sputtered in Congress.Now, a California lawmaker from the East Bay is pushing a bill - limited to this state - that would accomplish the same goal using a different approach.

Newsrooms across the country have withered while the stories they produce at great cost enrich big technology companies that pay nothing for sharing them on their platforms.Despite bipartisan support, attempts to make those companies share ad dollars with news publishers have sputtered in Congress.Now, a California lawmaker from the East Bay is pushing a bill - limited to this state - that would accomplish the same goal using a different approach.

Newsrooms across the country have withered while the stories they produce at great cost enrich big technology companies that pay nothing for sharing them on their platforms.Despite bipartisan support, attempts to make those companies share ad dollars with news publishers have sputtered in Congress.Now, a California lawmaker from the East Bay is pushing a bill limited to this state that would accomplish the same goal using a different approach.

Last week's edition of Hot Pod contained a statistic so stunning I had to read it twice:

One thing I keep hearing over and over is that it is so much harder to launch a podcast now than it was, say, three or four years ago.And that is usually coming from people at established studios with at least some marketing might.

After luring influencers with massive creator funds, social media companies are reverting back to an advertising revenue-share model to compensate creators.While the Reels backtrack seems like a bait-and-switch, influencers have long complained about inconsistent and unsatisfactory payments from creator funds.

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Shop 'Til You Drop here.Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports.The feature had been available since 2020 and was part of Meta's overall push into more direct payments after its third-party pixel and SDK networks were unmoored by Apple ATT.

This week once again saw social timelines taken over by Spotify Wrapped, the audio service's year-end user roundup of the most-played music and podcasts.The organic marketing play is obvious - people widely share their Wrapped updates - but Spotify also spends on out-of-home activations, live events and digital media to amplify its organic edge.