Marketing
fromFast Company
3 hours agoConsumer electronics are innovative but lack imagination
Consumer electronics have become less exciting despite advancements, as brands focus on specifications rather than meaningful storytelling.
The 1970s were a sweet spot in product design, especially in France, where makers were beginning to marry natural materials like wood with the new optimism of plastic.
Google Photos has introduced a tool called 'Clean up this day,' which provides a swipe left to delete or swipe right to keep interface, making photo organization much simpler. This feature is designed to help users manage their digital photo storage more efficiently, especially for those who take numerous photos regularly.
"If we are successful, we make people feel something as a result of our work," says Crisan, emphasizing the emotional impact of design.
The Phone (4a) is the clearest expression of that shift yet. The pink colorway, the refined glyph interface, the periscope camera quietly migrating down to the base model, none of it screams for attention. It rewards it. This is a phone designed for people who will notice things gradually, over weeks of use, rather than in the first thirty seconds of an unboxing video.
Unihertz's booth at MWC was a little out of the way, but those who did find it all seemed to want to pick up the Titan Elite 2. Sure, the cosmic orange color attracted attention, and the QWERTY keyboard reminded one showgoer of his old BlackBerry. But once I picked it up, I could see why it was so popular. It's slim, light, and pocketable, and the physical keys just beg to be pressed.