Today, with AI transforming virtually every professional field, my team and I have discovered that the technology-if used in partnership with our own experience and skills-can enhance our creativity, efficiency and strategic insight. We're using AI to drive the client coverage and impressions we're known for, as well as to help us reach new potential partners and build the business.
Because they land in an inbox already flooded with hundreds of other requests and are immediately deleted. This is usually because they are written as announcements, not as compelling stories. They scream "look at us" instead of offering genuine value to the journalist and their readers. The brutal reality is that you only have seconds to prove you're different, and you can do that by being strategic.