"Alexandru Stan argued that founders, especially those at seed and Series A, should consider working with a PR agency. His reasoning was straightforward: the major publications covering the European tech scene receive a high volume of pitches every day, and a professional with experience cutting through that volume is often worth the line item."
"A founder writing their own pitches in spare hours, he suggested, is competing against agencies that pitch the same outlet five days a week and know which journalist covers which beat. That argument was paired, throughout the discussion, with a warning."
"Several speakers stressed that founders should avoid leaning too heavily on AI-generated press releases, which are now filling inboxes, and which read identically across companies. The session, titled "The Startup Media Landscape, PR Tips & Tricks" , brought together three editors and a moderator to walk early-stage operators through what works, what does not, and what has changed in the last twelve months."
A startup PR session in Valletta provided practical guidance for early-stage founders seeking media coverage. Editors and a moderator covered what works, what does not, and what changed over the prior twelve months. The panel emphasized that major European tech publications receive many pitches daily, so experienced professionals can help cut through the volume. A PR agency was presented as valuable because agencies pitch frequently and understand which journalists cover specific beats. Founders were also warned against relying too heavily on AI-generated press releases, which are increasingly common and tend to read the same across companies.
Read at TNW | Insider
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