Sfgate2 days agoMarketingMedia Mix in Advertising: A Comprehensive Guide to Maximizing ROIA media mix combines various communication channels to create powerful messages, crucial for effective marketing strategies and ROI maximization. [ more ]
The Business of Fashion1 month agoMarketingThe BoF Podcast | How Calvin Klein Taps Into CultureCalvin Klein's success with the spring 2024 campaign was fueled by an entertainment mentality and intentional media strategy. [ more ]
AdExchanger3 weeks agoMarketingNBCUniversal's Upfront Pitch Centers On Advanced Audiences And Measurement | AdExchangerTV upfronts have evolved to focus on better ad targeting and proof of performance to compete in the media mix. [ more ]
Digiday1 month agoMarketingHow brands are future-proofing their TikTok and social strategiesBrands are not leaving TikTok despite potential ban; see it as a chance to review social strategy and diversify media mix. [ more ]
Digiday1 month agoMarketingWhy B2B marketers are advertising more like consumer brands to break through a crowded marketplaceB2B marketers are shifting towards consumer-facing spaces and strategies to stand out in a competitive marketplace. [ more ]
The Drum1 month agoMarketingHow has programmatic DOOH evolved in the last 12 months? New research reveals allOperational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix. Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH. [ more ]