#media-buyers

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Exchangewire
1 month ago
Marketing

Podcasts: Play or Skip for Media Buyers?

Podcasts offer a wealth of advertising opportunities for brands, yet media buyers are underutilizing this platform. [ more ]
Digiday
2 months ago
Marketing

Media Buying Briefing: What Naylor's exit from Netflix means for streaming overall

Streaming continues to dominate video viewing in the U.S., but faces resistance from media buyers over pricing. Netflix's ad-supported plan is growing, but faces challenges post-departure of key executive. [ more ]
Exchangewire
1 month ago
Marketing

Podcasts: Play or Skip for Media Buyers?

Podcasts offer a wealth of advertising opportunities for brands, yet media buyers are underutilizing this platform. [ more ]
Digiday
2 months ago
Marketing

Media Buying Briefing: What Naylor's exit from Netflix means for streaming overall

Streaming continues to dominate video viewing in the U.S., but faces resistance from media buyers over pricing. Netflix's ad-supported plan is growing, but faces challenges post-departure of key executive. [ more ]
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