#media-agency-consolidation

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Media industry
fromDigiday
1 day ago

Omnicom Media's Adamski: clients are the only ones not complaining about principal media

Omnicom is integrating Interpublic's agencies and Acxiom into Omnicom Media's six-brand platform to drive growth and leverage shared infrastructure and data.
Media industry
fromDigiday
2 months ago

Media Buying Briefing: The 5 industry themes we'll discuss at this week's Media Buying Summit

Generative AI is rapidly transforming media agency operations, reshaping workflows, strategies, and talent needs amid industry consolidation and client competition.
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