"It's safe to say the healthiest share of growth is expected out of Omnicom Media, which now encompasses six agency brands - its own PHD, OMD and Hearts & Science, as well as three IPG shops: UM, Initiative and Mediahub. Also included in Omnicom Media is IPG's big data acquisition from 2018, Acxiom, which is already being put to use across the media assets."
"Florian Adamski, who has operated as global CEO of Omnicom Media since 2021, is now charged with making all this work. A longtime Omnicom employee who came up the ranks in his native Germany, "Flo" Adamski has pursued a strategy of creating agency brands as individual "platforms" backed and underpinned by parent-company resources. With Acxiom now under his control, he's got even more to work with, but is also going to be looked upon to maintain consistent growth among those brands."
Omnicom completed a $13 billion acquisition of Interpublic Group and is integrating those assets to boost growth for 2026. Omnicom Media now comprises six agency brands: PHD, OMD, Hearts & Science, UM, Initiative and Mediahub. Acxiom, IPG's 2018 big data acquisition, has been incorporated into Omnicom Media and is being applied across media assets. Florian Adamski, global CEO of Omnicom Media since 2021, is responsible for aligning platforms and resources. The platform approach launched in 2022 pairs dedicated brand solutions and leadership with holding-company infrastructure, scale and capabilities. The strategy aims to sustain consistent growth and meet market expectations.
Read at Digiday
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