#measurement-partners

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AdExchanger
3 weeks ago
Marketing

Netflix Announces New Ad Measurement Options Ahead Of The Upfronts | AdExchanger

Netflix is growing its ad-supported accounts and focusing on building a more sustainable revenue base through advertising. [ more ]
Social Media Today
4 months ago
Marketing

TikTok Splits Marketing Measurement Partners Into Specialty Elements

TikTok will split its Measurement partners into two categories
The new marketing partners will offer specialized measurement methods and expert guidance [ more ]
Social Media Today
4 months ago
Marketing

TikTok Splits Marketing Measurement Partners into Specialty Elements

TikTok is splitting its Measurement partners into two categories.
The partners will provide expert guidance in different measurement elements and specialize in contextualizing and providing insights into TikTok ad performance. [ more ]
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