Marketing Dive
6 months agoMarketing
Campaign Trail: Manscaped envisions 'the boys' as mini-mes in branding push
Manscaped's latest campaign uses a striking visual metaphor of male genitalia as 'boys' for grooming products.
The campaign's central image of a man with his 'boys' on a beach was an immediate winner, resonating for its humor and creativity. [ more ]