#lotame

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Exchangewire
7 months ago
Marketing

As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data

Lotame has launched Lotame Collaborate, a data collaboration tool that simplifies how digital marketers and media owners unlock the potential of first-party data within their organisation and across partners.
The demand for data collaboration technology is increasing as digital marketers and media owners seek secure ways to share data and improve its scale and value in the absence of third-party cookies. [ more ]
Marketing Dive
8 months ago
Marketing

Lotame syncs with Trade Desk's Unified ID 2.0 as cookie deprecation begins

Ad tech company Lotame has adopted Unified ID 2.0 (UID2) technology to enhance cross-channel data interoperability.
Lotame's data capabilities will now include audience activation across authenticated ad inventory in display, video and connected TV (CTV) channels. [ more ]
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