#lookalike-audiences

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#b2b-marketing #connected-tv #crm-data #audience-targeting #facebook-ads #retargeting #automotive-performance
Marketing tech
fromMarTech
2 days ago

How to use CRM data to target the right B2B audiences | MarTech

B2B CTV campaigns should prioritize brand lift and awareness, using CRM-derived audiences, device graphs, firmographics, and lookalike modeling to reach targeted buyers.
Marketing
fromThedrum
3 weeks ago

BAF Motorsports Case Study

A full-funnel Facebook/Instagram strategy using interest-based, lookalike, and retargeting audiences can significantly improve ad performance and account growth for niche automotive products.
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