Google's Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video Platforms | AdExchanger
The update of Google AdX video policy on April 1 may impact the CPM rates for previously classified premium inventory.
The IAB Tech Lab's new video guidelines aim to make a clear distinction between in-stream and outstream video to align with industry standards. [ more ]
Google claps back at IAB criticism of Privacy Sandbox, but industry players remain wary
Google is pushing back against the IAB Tech Lab's assertions about shortcomings of its Privacy Sandbox initiative.
The IAB Tech Lab released a report detailing foundational problems with the Privacy Sandbox, including challenges with advertising effectiveness and major infrastructural changes. [ more ]
Google hits back at IAB Tech Lab Privacy Sandbox assessment | MarTech
Google has released a detailed response to the IAB Tech Lab report on Privacy Sandbox, stating that the analysis contains misunderstandings and inaccuracies.
The Tech Lab report identified problems with Privacy Sandbox, including the abandonment of event-based metrics and the need for changes within the programmatic advertising ecosystem. [ more ]
Google claps back at IAB criticism of Privacy Sandbox, but industry players remain wary
Google is pushing back against the IAB Tech Lab's assertions about shortcomings of its Privacy Sandbox initiative.
The IAB Tech Lab released a report detailing foundational problems with the Privacy Sandbox, including challenges with advertising effectiveness and major infrastructural changes. [ more ]
Google hits back at IAB Tech Lab Privacy Sandbox assessment | MarTech
Google has released a detailed response to the IAB Tech Lab report on Privacy Sandbox, stating that the analysis contains misunderstandings and inaccuracies.
The Tech Lab report identified problems with Privacy Sandbox, including the abandonment of event-based metrics and the need for changes within the programmatic advertising ecosystem. [ more ]
Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox
The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy. [ more ]
IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break RTB | AdExchanger
The majority of digital advertising use cases analyzed by the IAB Tech Lab's Privacy Sandbox Task Force are not supported or have been degraded to the point of being untenable.
The Privacy Sandbox breaks the way real-time bidding has functioned for over a decade, which is intentional in order to introduce privacy-centric features. [ more ]
Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce - ExchangeWire.com
Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.
The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.
The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising. [ more ]
Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox
The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy. [ more ]
IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break RTB | AdExchanger
The majority of digital advertising use cases analyzed by the IAB Tech Lab's Privacy Sandbox Task Force are not supported or have been degraded to the point of being untenable.
The Privacy Sandbox breaks the way real-time bidding has functioned for over a decade, which is intentional in order to introduce privacy-centric features. [ more ]
Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce - ExchangeWire.com
Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.
The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.
The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising. [ more ]