Axios1 month agoMarketingLatin American snacks eat at US marketThe rising purchasing power and growth of the U.S. Hispanic population leads to an increase in popularity of Latin American treats in the American snack market. [ more ]
Cbsnews1 month agoHealthSpanish-speaking pediatric clinic at Children's Hospital Colorado aims to boost health care accessibilityA Spanish-speaking pediatric surgery clinic was established in Colorado to assist Spanish-speaking families navigating the healthcare system. [ more ]
Mediapost7 months agoMarketingHispanic Creators Become 'Authenticators' For PepsiCo CampaignMulticultural creators and consumers are often overlooked by brands and social media platforms. The Hispanic population in the US is young and highly active on social media, making them an important demographic for marketers. Hispanics are more likely to use emerging social platforms like TikTok, and #LatinoTikTok has billions of views. [ more ]
Mediapost7 months agoMarketingHispanic Creators Become 'Authenticators' For PepsiCo CampaignMulticultural creators and consumers are often overlooked by brands and social media platforms. The Hispanic population in the U.S. is on the younger side and a large percentage is on social media. PepsiCo used authenticators and partnered with Hispanic influencers for their Rockstar Energy campaign. [ more ]
Mediapost7 months agoMarketingHispanic Creators Become 'Authenticators' For PepsiCo CampaignMulticultural creators and consumers are often overlooked by brands and social media platforms. The Hispanic population in the US is young and highly active on social media, making them an important demographic for marketers. Hispanics are more likely to use emerging social platforms like TikTok, and #LatinoTikTok has billions of views. [ more ]
Mediapost7 months agoMarketingHispanic Creators Become 'Authenticators' For PepsiCo CampaignMulticultural creators and consumers are often overlooked by brands and social media platforms. The Hispanic population in the U.S. is on the younger side and a large percentage is on social media. PepsiCo used authenticators and partnered with Hispanic influencers for their Rockstar Energy campaign. [ more ]